We are a family-owned business that was founded in 1988. For more than 25 years, our business has been located on Mulberry Street in Chinatown and has become an indispensable, recognized establishment in the neighborhood. Our mission and core values have remained the same all these years. We strive to serve the community by providing hard-to-find products that remind us of our heritage and bridge the distance separating us from home.
While we sell all types of Asian products, we mainly specialize in Southeast Asian goods—including those from Malaysia, the Philippines, Thailand, Vietnam, Indonesia among others. We have countless varieties of ingredients, sauces, fresh produce (some of which you may have never heard of!).
Aside from the retail store, we also cater to restaurants, hotels and institutions. We have been featured in articles, shows and websites, such as New York Magazine, Top Chef, Food Network and New You Network.
Just come down to our store or give us a call, our staff would be happy to help you with any questions. If by a rare chance you are looking for a particular item and our store does not carry it, we are more than willing to look for it. You name it, we’ll try to find it.
So come down to Chinatown, be adventurous, and explore the other side of the world. It’s only a subway or cab fare away, nothing near the price of an airplane ticket.